Category Archives: Social Media Marketing

Managing an Ambiguous Brand

[quotes_right]One famous example of search ambiguity is Apple – are searchers looking for the corporation that sells computers, iPhones, iPods, and iPads, or are they searching for the fruit?[/quotes_right]

This article on Search Engine Watch covers the details of managing an ambiguous brand, but it also contains some nice points that apply to any brand. What happens when a searcher is quickly glancing down through the search results pages? How do you attract clicks that are relevant to your site’s content?

Nine tips for managing an ambiguous brand … Read full article.

How To Make Money Online

Here is a great little list that I came across that is made up of 21 items that pertain to general rules of making money online. They are a great starting point for anyone considering an online business.

  1. The first step is to stop Googling things like, “how to make money online.” Not because you shouldn’t want to make money online, but because the stuff you’re going to find by doing that is going to help youlose money online. Sort of like asking a casino owner how to make money in Vegas…
  2. Don’t pay anyone for simple and proven instructions on how to achieve this goal. In particular, don’t pay anyone to teach you how to write or sell manuals or ebooks about how to make money online.
  3. Get rich slow.
  4. Focus on the scarce resource …

Read the rest of the article here: http://sethgodin.typepad.com/seths_blog/2012/05/how-to-make-money-online.html

Google Plus: Benefits for SEO

I came across the following three articles this week regarding the emerging SEO benefits of establishing an active business presence in Google Plus.

They do a good job of explaining the significance of Google Plus and its corresponding relationship to Google Search Plus. Here are some of their significant points.

What is Google Search Plus?

Google Search Plus Your World** is the next evolutionary step in determining what is relevant to personalized search queries in that individuals search results are greatly influenced by their circles of friends.

** Google Search Plus: personalized results from your contacts – which may be images, shared posts, or pages that have been given a +1 by your contacts; or even pages on Google+ that you may not be connected to.

The output is search results that display/promote People and (business) Pages in Google+.

Why is Google Plus important for my website?

The most significant reason to get your business on Google+ is simple: The quality and corresponding engagement around your search engine visibility stands to either noticeably improve or gradually decline.

At the heart of this lies the new “Search Plus Your World” algorithm (also referred to as “Search+”), which relies on data collected from logged in Google+ users. The output is search results that display/promote People and (business) Pages in Google+.

Like Facebook, you’ll see updates from those you follow (Circle) in Google+. But unlike Facebook, the content in your Google+ posts may turn into highly ranked search results on Google (again, inside or outside the Google+ environment) – providing keyword and topic-relevant search engine visibility that improves based on your “AuthorRank” and content-specific engagement levels.