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REFERENCE:
How to Perform the World’s Greatest SEO Audit by Steve Webb, Ph.D.
… Thanks, Steve, for the good reference.
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This article was posted on SEOMoz recently and I thought that it would make a great resource to have on-hand for reference when reviewing a website for SEO quality. The article is written by Steve Webb (see article references on this page) and I have captured the outline here for my reference. Visit the article for all of the full details.
SEO Audit Preparation
- Crawl Before You Walk
- Crawling Tools
- Crawling Configuration
- Ask the Oracles
SEO Audit Analysis
- Accessibility
- Robots.txt
- Robots Meta Tags
- HTTP Status Codes
- XML Sitemap
- Site Architecture
- Flash and JavaScript Navigation
- Site Performance
- Indexability
- Site: Command
- Index Sanity Checks
- Page Searches
- Brand Searches
- Search Engine Penalties
- Make Sure You’ve Actually Been Penalized
- Identify the Reason(s) for the Penalty
- Fix the Site’s Penalized Behavior
- Request Reconsideration
- On-Page Ranking Factors
- URLs
- URL-based Duplicate Content
- Content
- Information Architecture
- Keyword Cannibalism
- Duplicate Content
- HTML Markup
- Titles
- Meta Descriptions
- Other <head> Tags
- Images
- Outlinks
- Other <body> Tags
- Off-Page Ranking Factors
- Popularity
- Trustworthiness
- Backlink Profile
- Authority
- Social Engagement
- Competitive Analysis
SEO Audit Report
- Write for multiple audiences
- Prioritize, prioritize, and then prioritize some more
- Provide actionable suggestions