[quotes_right]One famous example of search ambiguity is Apple – are searchers looking for the corporation that sells computers, iPhones, iPods, and iPads, or are they searching for the fruit?[/quotes_right]
This article on Search Engine Watch covers the details of managing an ambiguous brand, but it also contains some nice points that apply to any brand. What happens when a searcher is quickly glancing down through the search results pages? How do you attract clicks that are relevant to your site’s content?
Nine tips for managing an ambiguous brand … Read full article.